Reclaiming the Top Spot: Dominating Local Search in 45 Days
How an Austin Dermatologist overcame competitor outranking and regained market dominance through strategic reputation management.
Get Your Custom StrategyResults Achieved
Star rating increase
Reclaimed top spot
Added in 45 days
Monthly revenue restored
Lost in the Noise
A leading dermatologist in Austin had a long-standing practice but was steadily losing market share to newer, more aggressive competitors. While their medical care was top-tier, their digital presence was stagnant.
Competitors were generating 10-15 new reviews per month, while this practice averaged 1-2. As a result, they slipped from position #1 to #6 in the Google Local Pack, causing a significant drop in new patient calls.
The Revenue Bleed
The drop in ranking directly correlated with a $45,000/month decrease in cosmetic procedure revenue. Patients were simply finding the competitors first.
The Velocity Strategy
We recognized that review velocity and recency were the missing factors. Google favors businesses that are actively discussed.
Sierra Reputation implemented a high-touch campaign that didn't just ask for a review, it guided patients to mention specific procedures. This Review Quality strategy helped the practice appear for high-intent searches like 'best dermatologist for fillers Austin'.
Our Strategy
The first 45 days
Audit & Cleanup
Identified that competitors had higher review velocity. Responded to all neglected past reviews to signal activity to Google's algorithm.
concierge Outreach
Launched a white-glove outreach campaign to the past 6 months of patients. Generated 30+ new reviews in 2 weeks.
Content Guidance
Encouraged patients to mention specific positive experiences (e.g., 'acne scar removal', 'Botox') in their reviews to provide helpful context for future patients.
Platform Performance Recovery
Google
Healthgrades
RateMDsHealthgrades
RateMDs
Back on Top
Within 45 days, the practice reclaimed the #1 spot for Dermatologist Austin. The influx of fresh, detailed content from patients signaled to Google that this was the most relevant result.
Consultation volume returned to peak levels, and the practice saw a 20% increase in high-ticket cosmetic bookings compared to the previous year.
I didn't realize how much our silence was costing us. Sierra Reputation brought back trust in our practice.
Don't Let Your Reputation
Cost You Patients
Every day without reputation management is revenue at risk. Schedule a free consultation today.