From Invisible to Irresistible: 0 to 42 Reviews in 60 Days
How a Seattle MedSpa went from zero online presence to a trusted local authority using a managed reputation strategy.
Get Your Custom StrategyResults Achieved
Across 3 platforms
New reviews in 60 days
Increase in local search visits
From organic bookings
The Silent Brand
A newly established MedSpa in the competitive Seattle market had zero online footprint. Despite investing heavily in a modern facility and hiring top-tier staff, their appointment book remained empty.
Potential clients were researching them, finding no reviews, and assuming the business was either brand new (risky) or closed.
The Cost of Invisibility
- 0% Conversion Rate on website traffic from organic search (because they didn't appear).
- Competitors with 50+ reviews were capturing 90% of local search intent.
- Paid ads had a high CPC but low conversion because there was no social proof to back up the ad copy.
Building Trust from Scratch
Sierra Reputation implemented a review first strategy. We knew that before we could run ads or focus on visibility, we needed a baseline of trust.
We implemented a white-glove feedback loop that caught patients at their point of highest satisfaction, right after their treatment. By removing the friction of asking manually, we ensured every happy patient was invited to share their experience.
Our Strategy
The first 60 days
Profile Optimization
Claimed and verified profiles on Google, RealSelf and Healthgrades. Optimized descriptions with high-trust terms like Botox Seattle and Laser Hair Removal.
Concierge Outreach
Implemented Sierra's patient feedback system, integrating with their workflow to send personalized requests at the peak of patient satisfaction.
Momentum Building
Response rates stabilized at 18%. The steady stream of reviews began triggering the new label on Google Maps.
Platform Performance Recovery
Google
RealSelf
HealthgradesRealSelf
Healthgrades
The Result
In just 60 days, the MedSpa became a visible contender in the local market. The influx of 40+ reviews signaled to Google that this was an active, relevant business, propelling them into the algorithm for key search terms.
Most importantly, their organic booking rate increased by 300% as trust was established.
We went from feeling like we had to beg for reviews to having a steady stream of real patient experiences. It completely improved how many new patients we get each month.
Don't Let Your Reputation
Cost You Patients
Every day without reputation management is revenue at risk. Schedule a free consultation today.